Crisis Communications in Japan

A corporate crisis in an unfamiliar business environment can rapidly overwhelm the resources of even the most sophisticated global corporation. And history shows that crisis management strategies developed overseas can prove disastrous if implemented without localization for Japan. Ashton provides the breadth and depth of corporate communications experience needed to help you manage crises confidently and effectively in the Japanese market, backed by round-the-clock senior counsel.

At the preparation stage, we work with your in-house communications, BCP and others teams to prepare strategic response plans, communication channels and template documentation that can guide your company back from the edge when a crisis hits — whether business related or stemming from natural disaster. We train your spokespeople, and also partner with expert PR firms in other countries to provide worldwide risk management and crisis communications support.

For urgent matters contact us anytime at:
John Sunley +81 (0)90 7416-0180 or Dan Underwood +81 (0)90 6476-1071