Media relations in Japan

Japan is one of the most information-hungry and media-saturated countries in the world.

Let us help you cut through the clutter. We will identify key media channels, create accurate and engaging supporting messages, and tell your story to the target audiences that matter to your business.

Some things are different. Most are the same.

Japan's historical press club system is a story in itself, and just one of the factors that make handling media relations in Japan a different prospect from other markets. But despite a few upfront differences, the fundamentals of working with media in Japan are the same as anywhere: you need to understand how journalists do their job, build relationships, provide credible and newsworthy information, and put your story in context.

Our preferred approach is to develop and implement a structured, long-term communications strategy. We also help clients maximize results when short-term impact is what counts.

Talk to us about tailoring global or regional media relations programs to the Japanese market, building relationships with key media, and conducting media training. Ask us about social media initiatives, media surveys and peer group perception studies. Let us help you write, translate and edit press releases, speeches, website content and multi-media material. And trust us to organize and execute highly professional press conferences, presentations and other events.