Media Training
Our media training, presentation and rehearsal programs are designed to prepare your staff and executives to communicate effectively and persuasively through Japanese media channels.
The reality is that it's a crowded business market in Japan, and the first challenge for many companies is simply getting the media to understand and take an interest in what they do. The most effective approach is based on understanding what journalists need to do their job. That's why our tailored media training programs include sessions on how to work constructively with journalists and make the most of every opportunity.
At the same time, you need to know how to stay out of trouble when the heat is on. So our program will also put you under intense pressure in highly realistic scenarios that you’ll be glad are only for practice.
Led by skilled trainers, our programs will help you communicate more effectively not only through the media, but also with staff, clients, investors and other stakeholders.
Media training elements include:
• Live broadcast and print interview scenarios• Rigorous, researched question lines on issues most relevant to your company
• Flexible training in English and Japanese, specific to your needs
• Guidance on identifying news angles and building constructive relationships with journalists
• Developing and testing key messages

