Japan Research

Japan's business and cultural practices throw up unique challenges for organizations needing research to support their strategic decision-making. Apart from the mechanics of accessing the right targets, how do you know you're asking the right questions? And how should the data be interpreted and presented for decision-makers outside of Japan? Our reputation for delivering incisive, significant research outcomes is based on:

• Gaining a deep understanding of your research goals
• Advising you on the methodology and content needed to reach those goals
• Using experienced bilingual, bicultural research teams, and
• Providing clear, contextual reporting and analysis that will be understood in your boardroom.

Since 2000, we have conducted research for some of the world's most influential companies in nearly every major business sector. Our work has spanned everything from nationwide multi-stage projects — using targeted interviews, focus groups, social media tools and mystery shopping — to regular investor, media, employee and stakeholder perception research as part of integrated client communication programs.

All research projects we undertake are managed by our in-house consultants. We understand deadlines, and drawing on internal databases and a trusted network of specialist vendors, move rapidly from planning and implementation to analysis, with regular progress reports to keep you informed.