Social Media in Japan

Digital culture in Japan is evolving at breakneck pace, and not always in the way you might expect based on other markets. This means that our first task is to help our clients understand the current state of play. Which channels? What devices? Who's winning?

Ashton has incorporated social media into client communication strategies since its emergence as an influential medium in Japan, building a strong track record in everything from baseline monitoring through to nationwide online campaigns.

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Our social media initiatives have provided clients with startling insight into the Japanese market, enabling them to see and understand their customers in a way that only a few years ago would have been either too hard, too slow, or too expensive. This rapid access to information gives social and new media channels an instantaneous feel, and we have had dramatic results taking clients directly to their audience. But traditional media channels nearly always need to be part of the mix, so we bring them together to create a consistent communication strategy that connects you with all your audiences.